I'm fully on board with markdown now. Especially that I've found Pandocs http://johnmacfarlane.net/pandoc/README.html which can be used to convert from markdown to html, Word docx, pdf and any of a dozen other formats. Can also convert from a bunch of formats to markdown or to other formats.
Very useful tool.
Just make sure that your text/markdown docs are saved to UTF-8 before trying to convert them with Pandocs or it will error out with "hGetContents: invalid argument (invalid byte sequence)".